Last updated 28th October 2024
This Cookie Notice explains how Perspective Financial Group Limited and its group companies (“Perspective“, “we“, “us” and “ours“) use cookies and similar technologies to recognise you when you visit our websites and client portals (our “Websites“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
For more information about how we collect your personal information when you use or interact with our services, please see our Privacy Notice which is available at https://www.pfgl.co.uk/privacy-notice/.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Website owners can use cookies for a variety of reasons that can include enabling their websites to work (or work more efficiently), providing personalised content and advertising, and creating website analytics.
Cookies set by the website owner (in this case, Perspective) are called “first party cookies”. Only the website owner can access the first party cookies it sets. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and social sharing). The parties that set these third party cookies can recognise your device both when it visits the website in question and also when it visits other websites that have partnered with them.
Why do we use cookies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons that are strictly necessary for our Websites to operate, and we refer to these as “essential” cookies. Other cookies also enable us to provide Website functionality, or to enhance visitors’ experience on our Websites This is described in more detail below.
The specific types of first and third party cookies served through our Website and the purposes they perform are described in the table below.
Essential website cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
| Cookie | Name | Provider | Purpose | Duration | |
| Cookie Preference | cconsent | Remember a user’s cookie preferences. | 90 days | ||
| WordPress | wordpress_test_cookie | WordPress | WordPress is the content management system which powers this website. This cookie is a check performed by WordPress to see if cookies are accepted.Click here to see wordpress cookie policy | Session | |
| Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website are being used or how effective are marketing campaigns are, or to help us customise our Website for you. | |||||
| Cookie | Name | Provider | Description | Duration | |
| Google Analytics | _ga _ga_[alphanumeric string] _gat_UA_[alphanumeric string] _gid |
Google, Inc. (“Google“) | We use the services of Google Analytics to optimise our Website. Google Analytics uses cookies, text files stored on your computer, to help us analyse how visitors use our Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google in their data centres. We use Google Analytics with an anonymisation add-on so that the IP addresses later transmitted to Google are modified in advance to prevent any direct references to particular people. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on activity on our Website for us, and providing other services relating to activity on the Website and internet usage to us. Your IP address, which has been transmitted by Google Analytics, will not be associated with any other data held by Google. You can prohibit Google from collecting and analysing the cookie generated data about your use of the Website (including your IP address) by downloading and installing the browser plugin available here.
Click here for an overview of Privacy at Google Click here to opt-out of Google Analytics across all sites. Click here to see how Google anonymises IP addresses. Click here to see Google LLC in Privacy Shield.
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1 year and 5 weeks 1 year and 5 weeks 1 minute 24 hours |
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| Lead Forensics | _lfuuid | Lead Forensics | The _lfuuid cookie allows a website to track visitor behavior on the sites on which the cookie is installed. Tracking is performed anonymously until a user identifies himself by submitting a form. | 10 years | |
How long will cookies last?
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open and are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed and can be used by websites to recognise your computer when you later re-open your browser and browse the internet again.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will often impair their functioning.
How can you control cookies?
You have the right to decide whether to accept or reject cookies that are not essential. You can exercise your cookie preferences through our cookie consent tool, which you can access here.
You can also block cookies by changing your browser settings so that cookies from our Website cannot be placed on your computer or mobile device. The “help” portion of the toolbar on most internet browsers will tell you how to change your browser cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. Please note that if you choose not to accept cookies you may not have may not have access to certain features that make your experience of our Website more efficient and some of the features on our Website may not function properly.
You can also disable Google analytics cookies by downloading the Google Analytics Opt Out Browser Add-on provided by Google:
https://tools.google.com/dlpage/gaoptout
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
How often will we update this Cookie Notice?
We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.
You can see when this Cookie Notice was last updated by checking the “last updated” date displayed at the top of this Cookie Notice.
Where can you get further information?
If you would like to contact us in relation to this Cookie Notice, please contact our Data Protection Officer using the following details: by email at dpo@pfgl.co.uk or by post to Perspective Financial Group Ltd, Lancaster House, Ackhurst Business Park, Foxhole Road, Chorley, Lancashire, PR7 1NY. Alternatively, a list of our local offices including their contact details is available on our website at https://www.pfgl.co.uk/our-locations/. You can also request a copy of this list using the contact details in this section.